How to Create Prompts

Prompts are the questions LLMMonitor sends to AI models. Your prompt strategy directly determines whether your brand appears in LLM responses — and how often. This guide covers everything from prompt fundamentals to advanced strategy.

Prompts vs Keywords

Traditional SEO uses keywords. GEO uses prompts — and they're fundamentally different.

KeywordsPrompts
"best CRM software""What CRM would work best for a sales team of 10 people?"
Short, isolated termsFull sentences with context and intent
No user intent signalNatural language that reveals what users actually want
Match-based rankingIntent and context drive responses

The critical insight: AI models process prompts semantically. "What's the best CRM?" and "Which CRM should I choose?" produce similar results because the intent is the same. Exact wording matters less than capturing the right intent and context.

Anatomy of an Effective Prompt

Every effective GEO prompt has three components:

Intent — The main ask. What is the user trying to accomplish?
Context — The specifics. Audience, use case, constraints, location.
Brand trigger — The hook that encourages the AI to mention tools, platforms, or brands.

How AI Models Process Prompts

  1. Intent recognition — The AI identifies what you're asking:
    • "What's the best…" → seeking recommendations
    • "How do I…" → seeking instructions
    • "Compare…" → seeking analysis
  2. Context analysis — The AI considers specifics:
    • Audience: "for small businesses", "for beginners"
    • Use case: "for remote teams", "for e-commerce"
    • Constraints: "under €100", "with less than 50 employees"
  3. Response generation — The AI crafts an answer matching intent and context, potentially mentioning brands that fit.
Important: For informational prompts ("How do I…"), AI models usually won't mention brands unless you explicitly ask. Add "what tools should I use?" or "which platforms work best?" to trigger brand mentions.

Adding Prompts in LLMMonitor

Step 1: Go to Prompts

Click Prompts in the left sidebar to open your prompt management page.

Step 2: Click Add Prompt

Click the Add Prompt button in the top-right corner. A form will open.

Step 3: Write Your Prompt

Enter the full question as a user would ask it. Use natural, conversational language — avoid keyword-stuffing.

Good: "What's the best GEO tool for tracking how AI models talk about my brand?"
Good: "Which platforms help me see if ChatGPT and Gemini mention my company?"
Bad: "GEO tool AI brand visibility tracking ChatGPT Gemini Claude"

Step 4: Save and Run

Click Save. Your prompt is added to your active list. It will be included in your next scan — either automated (daily or every 3 days, depending on plan) or manual.

Prompt Types & Strategy

TypeExampleBest for
Category query"best AI visibility tools"Broad brand awareness in your market
Competitor query"alternatives to [competitor name]"Capturing competitor-switch intent
Feature query"tools with AI sentiment analysis"Highlighting specific capabilities
Comparison query"[brand] vs [competitor] for GEO"Direct competitive positioning
Long-tail query"how to track brand mentions in ChatGPT for free"Capturing specific, high-intent searches
Informational + brand"how to optimize for AI search — what tools help?"Content-driven visibility with brand hook

Best Practices

Quantity

Quality

Maintenance

Common Mistakes